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☆ Selena Gomez's makeup brand is worth $2 billion — but she has no plans to sell
▼ + stars: | 2024-04-24 | by ( Amanda Krause | ) www.businessinsider.com time to read: +1 min

Selena Gomez has shut down rumors that she's looking to sell her makeup brand, Rare Beauty. The line has been valued at $2 billion and has earned more than $70 million from blush sales alone. AdvertisementThe rumors aren't true, according to Selena Gomez. She's not eager to sell her makeup brand. In March, Bloomberg reported that Gomez's company, Rare Beauty, had hired financial advisors to join meetings with potential investors and buyers.

Persons: Selena Gomez, Gomez, she's, —, She's Organizations: Service, Bloomberg, Fashion

☆ A complete timeline of Karlie Kloss and Taylor Swift's friendship
▼ + stars: | 2024-04-24 | by ( Claudia Willen | Callie Ahlgrim | ) www.businessinsider.com time to read: +40 min

Taylor Swift and Karlie Kloss became inseparable after meeting at the 2013 Victoria's Secret Fashion Show. AdvertisementThe friendship of Taylor Swift and Karlie Kloss dates back to 2013, when the musician and the supermodel met backstage at the Victoria's Secret Fashion Show. AdvertisementApril 2014: Kloss and Swift are spotted together in New York CityTaylor Swift and Karlie Kloss often spent time together in New York City. November 23, 2014: Swift brings Kloss as her date to the American Music AwardsTaylor Swift and Karlie Kloss at the 2014 AMAs. July 11, 2015: Kloss appears at another of Swift's concerts in New JerseyTaylor Swift's friends went to her concert in New Jersey.

Persons: Taylor Swift, Karlie Kloss, Kloss, —, Swift, didn't, Katy Perry, Scooter Braun, Karlie, Michael Kovac, Jamie McCarthy, Milk, Christina Tosi, Randy Brooke, we're BFFs, I'd, Raymond Hall, Kate Bosworth, Harry Josh, Charles James, Oscar de la, They're, Alo Ceballos, She's, Rolling, James Devaney, Ben Stiller, Quinlin, SoHo Taylor Swift, Jeff Kravitz, Dick Clark, Antonio de Moraes Barros Filho, WireImage Kloss, Lily Aldrige, Martha Hunt, taylor, it's, Taylor, Matty Healy, Marie Claire, Beyonce, Jay, Justin Timberlake, Sam Smith, Michael, r was, els, rais, hou, "I, ove, stor, ste, "(M, bro, K, Ma y, orr, "B, Perry, tim e, oe Jonas, maki, J ohn Shea, dow, deo, cele, Jo, hatta, lia, nce, e, hough, lor h, 2016:, Joh, Delilah, L orde, Conn, Loo, ned the photo,, y, as well, loss and Swift, Augu, rld, kee, mus, raun, cate, rau, hite, theo, abou, ody, ted in a, ike H, Derek Bl Organizations: Big, Service, Vogue, Twitter, Hollywood Life, Big Sur, daisies, Surrey, Costume, Metropolitan Museum of Art, Getty, Swift, Apple, New York Knicks, Garden, Chicago Bulls, Madison, American, New York City's, Yahoo, New, YouTube, the de, acc, Adv, ober, Wil, unc, ift, who's known Locations: Big Sur, Swift's New York, New York City, Big, Instagram, New York, Manhattan, brunching, SoHo, Madison, SoHo Taylor, June., ber

☆ That lipstick review could have been written by AI
▼ + stars: | 2024-04-12 | by ( Katie Notopoulos | ) www.businessinsider.com time to read: +5 min

I purchased the Haus Labs foundation after watching a glowing review of the product by a makeup influencer on TikTok. That's where online reviews come in: For beauty, especially, reviews from influencers and regular people are crucial. Content Coach gives users prompts of key topics to include in their review, based on common themes in other reviews. "In terms of generative AI, if people can't trust whether a product review is genuine and written by a real user, they might choose to shop elsewhere," said Marissa Jones, the company's senior vice president of product. AI-powered reviews will certainly be great for beauty brands that want more high-quality reviews.

Persons: it's, Selena, Marissa Jones, Bazaarvoice, Chanel, Reilly Organizations: Service, Haus Labs, Business, Fashion, L'Oréal, Clarins, FTC, Walmart, eBay Locations: TikTok, Pacifica

☆ The potential $2 billion sale of Selena Gomez's Rare Beauty could make her the next celebrity billionaire
▼ + stars: | 2024-03-20 | by ( Madeline Berg | ) www.businessinsider.com time to read: +7 min

Here's how Rare Beauty outdid other celebrity brands — and how it could make Gomez a billionaire. AdvertisementThere are currently at least 40 celebrity beauty brands on the market — all experiencing varying degrees of success. AdvertisementNow, Selena Gomez may be poised to join their ranks and become the next celebrity beauty billionaire. Rare Beauty is exclusively sold at Sephora — meaning a potential buyer would see plenty of room for growth. It's among the most-followed celebrity beauty brands on both Instagram and TikTok, with 7.1 million and 3.6 million followers, respectively.

Persons: Selena Gomez, Gomez, —, Hailey Beiber's Rhode, Addison, Brad Pitt's Le Domaine, Rihanna, Kim Kardashian, Kim, Anncy Rowe, Jeffrey Ten, Scott Friedman, Nikki Eslami, Pascal Le Segretain, it's, Friedman, Mehdi Mehdi, Joyce Kim, Estée Lauder, Elizabeth Taylor's, Rowe, she's, Alex Rawitz Organizations: Service, Coty, Bloomberg, Fashion, Business, Fast Company, Brand, New Theory Ventures, Nyx, L'Oréal Locations: SKKN, L'Oréal, Sephora

☆ Ryanair once deleted a viral tweet about Prince William after Kensington Palace complained, says ex-head of social
▼ + stars: | 2024-03-05 | by ( Pete Syme | ) www.businessinsider.com time to read: +2 min

Back in 2022, it appeared to make light of social-media rumors about Prince William. Ryanair's former head of social said Kensington Palace asked for a tweet about William to be taken down. AdvertisementRyanair took down a viral X post after Kensington Palace complained, its former social media chief told the podcast "Creator Playbooks." "We actually started to put language in like 'Prince William' and all these things, and if we would have done that we were toast. Ryanair and Kensington Palace did not immediately respond to requests for comment from Business Insider.

Persons: Prince William . Ryanair's, William, —, Selena Gomez's, Prince William, Michael Corcoran, Corcoran, we're Organizations: Ryanair, Service, Irish, Business Locations: Kensington, —

LOS ANGELES (AP) — Taylor Swift leads the 2024 iHeartRadio Music Awards nominations with nine, followed closely by Jelly Roll, SZA, and 21 Savage with eight. The iHeartRadio Music Awards honor the most played artists of the year on their stations and app, and fans can vote in several categories including best lyrics, best music video, best fan army, social star award, favorite tour photographer, TikTok bop of the year, favorite tour style and two new fields: favorite on screen and favorite debut album. Social voting begins today at iHeartRadio.com/awards and will close on March 25 at 11:59 p.m. PDT for all categories. There are a total of seven new categories this year, from the two aforementioned socially-voted category to pop song of the year, pop artist of the year, K-pop artist of the year, K-pop song of the year and best new K-pop artist. It will also air on iHeartRadio stations across the U.S. and the app.

Persons: — Taylor Swift, Jelly Roll, Olivia Rodrigo, Taylor Swift's “, Selena Gomez's, ” Luke Combs, Tracey Chapman's, ” Miley Cyrus, ”, ” Morgan Wallen's “, Olivia Rodrigo's “ Organizations: ANGELES, Rema, ” Metro Boomin, Dolby Theatre, FOX Locations: Los Angeles

☆ I hope Renée Rapp never succumbs to media training
▼ + stars: | 2024-01-16 | by ( Palmer Haasch | ) www.businessinsider.com time to read: +3 min

But her press tour for "Mean Girls" may be one of her best performances yet. This story is available exclusively to Business Insider subscribers. Take this clip from the "Mean Girls" junket. Advertisement"So, I love Megan Thee Stallion. On "Today," she reflected on how she felt after being cast as Regina George in "Mean Girls" on Broadway in 2019.

Persons: —, Renée Rapp, she's, Rapp hasn't, celeb, Regina George, she'd, Buddy, Megan Thee Stallion, Rapp, Meg, Tory Lanez, Megan, Megan Thee, Mark Cuban, Lindsay Lohan, Taylor Swift, Selena Gomez's Organizations: Service, Business

☆ The creator economy is a $250 billion industry and it's here to stay
▼ + stars: | 2023-11-16 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +5 min

The "creator economy" encompasses a large business ecosystem built around social-media stars. Goldman Sachs estimated this year that the creator economy could be a $480 billion industry by 2027. AdvertisementThe "creator economy" emerged with the rise of social-media stars like YouTubers and Instagram influencers, and describes the entire business ecosystem that has grown around them. AdvertisementEarlier this year, Goldman Sachs analysts estimated that the creator economy was a $250 billion industry , and could reach $480 billion by 2027. AI comes to the creator economyThe latest innovation driving the creator economy forward is artificial intelligence.

Persons: Goldman Sachs, —, Instagram, Taylor Lorenz, influencers, There's, Shannae Ingleton Smith, Selena, MrBeast, Forbes, Carmen Sognonvi Organizations: Service, YouTube, Intelligence, Grey Agency, Oxford Economics, Netflix

☆ A Hulu exec details how elaborate partnerships 'surprise and delight' audiences and boost followings for big releases like Oprah-produced 'Black Cake'
▼ + stars: | 2023-11-01 | by ( Lucia Moses | ) www.businessinsider.com time to read: +6 min

Disney's Hulu has a lot riding on "Black Cake," its adaptation of Charmaine Wilkerson's New York Times bestseller that centers on a Black family and spans decades and geographies from Jamaica to Scotland to California. Several Caribbean bakeries across the US will give out samples of black cake, the rum-soaked treat that's at the heart of the story. Hulu's partnerships start with the audienceMatthews and her team put together about a dozen partnerships a year tied to big releases. For "Black Cake," the book's fan base and defining themes were front and center for Hulu. Customers must be members of Barnes & Noble's Premium Membership ($39.99 a year) to see the "Black Cake" sneak peek, which let the bookseller promote its rewards program.

Persons: Charmaine Wilkerson's, Marissa Jo Cerar, Oprah Winfrey, Aaron Kaplan, Hulu, Noble, Adia Matthews, Matthews, screeners, —, Danny Trejo —, Postmates, Selena Gomez's, Cynthia Di Meo, Mabel Mora, Influencers, Barnes Organizations: Hulu, Charmaine Wilkerson's New York Times, Harpo Films, Entertainment, Barnes, Spelman College, Howard University, Hollywood, Con, Samba, Walt Disney Co, Disney Locations: Jamaica, Scotland, California, Caribbean, it's, Southern California, Los Angeles, LA, American, Hollywood

☆ Why Instagram's 'Creator Marketplace' has left many influencers twiddling their thumbs instead of scoring brand deals
▼ + stars: | 2023-04-03 | by ( Sydney Bradley | Marta Biino | ) www.businessinsider.com time to read: +9 min

"I was so excited when the creator marketplace was rolled out," content creator Melanie Demi told Insider. "Over the last couple of months, I feel like the creator marketplace has died down a little bit," Demi said. "Even on the TikTok creator marketplace, it's the same," said Joseph Arujo, who has access to the feature on both platforms. On TikTok's marketplace, creators can add their starting rates for brand deals or negotiate terms. TikTok's creator marketplace, for example, brought on "alpha partners" in 2021 such as Influential, Whalar, and Captiv8.

☆ Sephora is dropping the beauty lines of TikTok stars Addison Rae and Hyram Yarbro
▼ + stars: | 2023-01-10 | by ( Madeline Berg | Lakshmi Varanasi | ) www.businessinsider.com time to read: +6 min

Influencer brands Item Beauty and Selfless by Hyram are being pulled from Sephora. Addison Rae launched Item Beauty in 2020, while Hyram Yarbro launched Selfless in 2021. Insider has confirmed from a well-connected industry source that Sephora will be pulling Addison Rae's Item Beauty and Hyram Yarbro's Selfless by Hyram from its shelves. Item Beauty was launched in August 2020 by Rae, who shot to internet fame by replicating viral dances on TikTok. There are bright spots among celebrity-backed brands, like Selena Gomez's Rare BeautyThat isn't to say that all celebrity-founded beauty brands have fared poorly.

To coincide with the release of the documentary, Selena Gomez released her new song "My Mind & Me" on November 3. How to watch 'Selena Gomez: My Mind & Me'You can now watch "Selena Gomez: My Mind & Me" exclusively on Apple TV Plus. Apple TV Plus is compatible with most smart TVs, Apple and Android mobile devices, Apple TV, video game consoles, and Roku and Fire TV products. You can watch "Selena Gomez: My Mind & Me" free with an Apple TV Plus trial. As of November 4, "Selena Gomez: My Mind & Me" holds a "93% Fresh" score on the review-aggregator site Rotten Tomatoes.

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